Company blog

Are you looking for new ways to reach your target customers? If so, you may want to consider using lookalike audiences. Lookalike audiences are groups of people who share similar characteristics with your current customers. This can be useful for reaching new potential customers who are likely to be interested in your product or service. […]

As a digital marketing manager, you are tasked with driving business growth through the use of various digital marketing channels. To do this effectively, you need to be able to track and analyze the performance of your campaigns and initiatives. This is where digital marketing metrics come in. Digital marketing metrics are quantitative measures that […]

‍Ever wonder why most conversations about online marketing center around the “Big Three” – Google, Facebook, and Amazon? According to market research company eMarketer, roughly 64% of all digital ad spend goes to Google, Facebook, and Amazon, so it’s no surprise those are often the platforms of focus. You might wonder how these three platforms […]

Direct traffic in Google Analytics is often understood as only traffic coming from direct entries by typing the domain name into the browser or clicking on a saved bookmark. In fact, this is only part of the truth and it is worth considering how such traffic can be decoded to refine our analysis. The official […]